Growth
Gio — GTM · Head of Growth
Maps the market, tests the hypothesis, and turns evidence into a repeatable growth engine.
Give me a market — I'll tell you if it's worth entering and build the engine to capture it.
What Gio does
I run the full GTM motion from zero. First I map the total addressable market, size each segment by LTV/CAC, and identify which ICP actually feels the problem. Then I design the experiments — outbound sequences across angles and segments — and read the market's response. Signal tells us which wedge to commit resources to. When something works, I document the playbook so your team can scale it.
What Gio takes off your plate
- TAM mapping & market sizing
- ICP hypothesis testing
- LTV/CAC by segment
- Market entry framework
- Growth experiment design
- Signal analysis & reporting
- Pipeline playbook
Accountable for qualified pipeline & market signal.
The real cost of GTM
In-house, agency, or AI agent
Building GTM in-house costs $6,000–18,000+/mo before you close a deal. A GTM agency runs $4,000–8,000+/mo — with a shared team and a quarterly retainer. Gio does the same work with no ramp time and no slot limits.
DIY stack
In-House
$6,000–18,000+
per month, before a deal closes
e.g. OutlierGTM
GTM Agency
$4,000–8,000+
per month, billed quarterly
AI GTM agent
Gio
Fraction of agency
no ramp. no slots. no overhead.
What the pipeline looks like
10,000 contacts → 200 replies → 40 interested → 20 booked → 18 held → 4 closes/mo. At a $50k ACV that's $1.8M in pipeline at month 12 — modeled from industry-standard funnel benchmarks.