Analytics integration
Google Search Console & GA4
This integration is read-only, both technically and in what it's used for. Natively requests two read-only Google API scopes, webmasters.readonly for Search Console and analytics.readonly for GA4's Analytics Data API, and uses them only to power analytics inside your Natively client portal.
From Search Console, Natively reads organic performance: clicks, impressions, click-through rate, and average position, broken down by query, page, country, and device. From GA4, Natively reads sessions, conversions, and traffic sources. None of this data is used for advertising, and Natively never writes back to Search Console or GA4.
This data powers the SEO and content use case: search performance and site traffic sit alongside the rest of the content pipeline, for example spotting queries where you already rank on page two. Disconnecting your Google account from Settings stops new reads immediately; see the privacy policy for full retention detail.
What syncs
Use cases it powers
How every integration is built
- A human approves every agent action before it touches your systems.
- Every integration action is written to an audit log.
- No integration ever sends email or messages on your behalf.
- Your data stays in your single-tenant instance. Disconnecting stops new reads.
Frequently asked questions
Does Natively write anything to my Google Search Console or GA4 account?
No. Both scopes are read-only (webmasters.readonly and analytics.readonly). Natively never modifies Search Console or GA4 settings or data.
What happens if I disconnect my Google account?
Disconnecting from Settings revokes access immediately and stops any new reads. Previously synced rows remain in your workspace so historical charts don't break, until you request deletion; see the privacy policy for full detail.
Is my Google data used for advertising or shared with other customers?
No. It's used exclusively to power analytics dashboards in your Natively client portal and, where enabled, content-opportunity scoring. It is never used for advertising and never shared across customers.
Other integrations
- HubSpotTwo-way sync: HubSpot stays the system of record, Natively mirrors contacts, companies, deals, and stages, and writes back activity you approve.
- SalesforceTwo-way sync: Contacts, Accounts, and Opportunities, using your org's real stage configuration, with every write approved by a human first.
- Cal.comInbound capture: bookings advance deals to meeting-scheduled, and transcripts (Teams plan) feed pre-call briefs and battlecards.
- ZoomInbound capture: Zoom cloud-recording transcripts and AI summaries land on the deal timeline, feeding prep briefs and battlecards.