Why this is a full-time job.
Competitive intel goes stale the week it is written. The battlecard from January says nothing about the pricing change in March, and the rep finds out about the competitor's new feature from the prospect, mid-deal.
Watching a market properly means checking dozens of surfaces weekly. Nobody's calendar survives that, so it silently stops happening.
What shows up, and when.
This is the delivery schedule you can hold it to.
- Competitor set confirmed, first briefing and battlecards delivered
- Move-by-move briefing: launches, pricing changes, funding, hiring
- Briefing archive, live battlecards, instant alerts
Watch it work.
Competitor surfaces are monitored continuously: pricing pages, changelogs, job postings, funding events, review streams, and announcements. Changes are detected, dated, and archived with the evidence.
Raw moves become intelligence: what changed, why it matters for your deals, and what to say about it. Noise is filtered; a blog rebrand is not a battlecard event.
Battlecards update as the market moves and land with your team for review. The timeline gives anyone joining a deal the full history in one read.
The result, not the homework.
Battlecards that are true today
Positioning, pricing, objections, and landmines, current as of this week, not last quarter.
A dated timeline per competitor
Every move on the record with its source, so you can see strategy, not just events.
Fewer surprises in deals
Your team hears about competitor changes from you, before the prospect brings them up.
Stronger together.
Competitive intelligence compounds with the other jobs in your hire.
About this job.
Where does the intelligence come from?
Public sources only: competitor websites, pricing pages, changelogs, job boards, review platforms, funding databases, and announcements. Everything is dated and linked to its source; nothing is scraped from behind logins.
How is this better than a Google Alert?
Alerts hand you links; this hands you conclusions. Changes are detected even when nobody wrote a press release, filtered for relevance, and translated into what your team should say in deals.
Which competitors should we track?
Start with the ones you actually lose deals to, usually three to six. You can add or drop competitors anytime, and we will flag emerging players that start showing up in your market's conversations.