Job 07 of 8 · Competitive intelligence

Know every competitor move before it costs you a deal.

Natively watches your competitors' pricing pages, launches, hiring, funding, and reviews, keeps your battlecards current, and hands your team a dated, sourced timeline of every move that matters. The deals you lose to better-prepared competitors stop being a mystery.

See the deliverables

One of the 8 jobs in your hire. Month-to-month, cancel anytime.

What changes
Pricing, launches, hiring, reviews, fundingCoverage
Every claim dated and sourcedEvidence
Current when the deal happensBattlecards
The problem it takes off your plate

Why this is a full-time job.

Competitive intel goes stale the week it is written. The battlecard from January says nothing about the pricing change in March, and the rep finds out about the competitor's new feature from the prospect, mid-deal.

Watching a market properly means checking dozens of surfaces weekly. Nobody's calendar survives that, so it silently stops happening.

Deliverables

What shows up, and when.

This is the delivery schedule you can hold it to.

Week 1
  • Competitor set confirmed, first briefing and battlecards delivered
Every week
  • Move-by-move briefing: launches, pricing changes, funding, hiring
In your portal
  • Briefing archive, live battlecards, instant alerts
How it runs

Watch it work.

  1. 1Watch

    Competitor surfaces are monitored continuously: pricing pages, changelogs, job postings, funding events, review streams, and announcements. Changes are detected, dated, and archived with the evidence.

  2. 2Distill

    Raw moves become intelligence: what changed, why it matters for your deals, and what to say about it. Noise is filtered; a blog rebrand is not a battlecard event.

  3. 3Arm

    Battlecards update as the market moves and land with your team for review. The timeline gives anyone joining a deal the full history in one read.

What you get

The result, not the homework.

Outcome

Battlecards that are true today

Positioning, pricing, objections, and landmines, current as of this week, not last quarter.

Outcome

A dated timeline per competitor

Every move on the record with its source, so you can see strategy, not just events.

Outcome

Fewer surprises in deals

Your team hears about competitor changes from you, before the prospect brings them up.

FAQ

About this job

Where does the intelligence come from?

Public sources only: competitor websites, pricing pages, changelogs, job boards, review platforms, funding databases, and announcements. Everything is dated and linked to its source; nothing is scraped from behind logins.

How is this better than a Google Alert?

Alerts hand you links; this hands you conclusions. Changes are detected even when nobody wrote a press release, filtered for relevance, and translated into what your team should say in deals.

Which competitors should we track?

Start with the ones you actually lose deals to, usually three to six. You can add or drop competitors anytime, and we will flag emerging players that start showing up in your market's conversations.

Private beta

Start with competitive intelligence.

One hire. Eight jobs. Month to month.