Natively turns your wins, your market, and your product into concrete customer profiles: who to target, why they buy, and what to say. The strategy is not a document that goes stale; it is the live configuration your outbound and content actually run on.
One of the 8 jobs in your hire. Month-to-month, cancel anytime.
Most teams' ICP lives in a deck from a strategy offsite. It is too vague to query a data provider with, so the actual list-building falls back to guesswork, and the deck and the campaigns drift apart within a quarter.
Most teams that pay for sharp targeting still have to translate those findings into their own tools by hand, and the result stops updating the moment the project wraps.
This is the delivery schedule you can hold it to.
Profiles are constructed from what actually converts: your existing customers, your win patterns, and the market segments showing buying behavior, not from a persona brainstorm.
Each profile compiles into concrete targeting: firmographics, roles, signals to watch, and messaging angles. If it cannot drive a real campaign query, it does not ship.
Reply rates, meeting rates, and closed outcomes feed back into the profiles. Segments that convert get more weight; segments that do not get retired, with the evidence logged.
The strategy and the execution are the same object, so they cannot drift apart.
Concrete segments with the reasoning attached, ranked by evidence, reviewed and approved by you.
Every campaign result sharpens the targeting for the next one. Month three is measurably tighter than month one.
Catch buying signals and reach out the same week
02Cold outreach campaignsTurn cold prospects into booked meetings
03ICP & targeting strategyKnow exactly who to sell to, with evidence
You are here04Meeting intelligenceWalk into every call prepped, never drop a follow-up
05AI search visibilityBecome the answer ChatGPT gives about your category
06SEO & contentPublish content that ranks, week after week
07Competitive intelligenceKnow every competitor move the day it happens
08CRM enrichmentKeep every CRM record complete, current, and clean
Hired most by: For Marketing · For Founders & CEOs
An AI GTM employee accountable for a metric, under your control, versus a pile of tools you have to operate and glue together.
vs. AltaAlta runs three sales agents behind a demo-only quote funnel. Natively is the AI GTM employee covering use cases across the whole GTM motion (outbound, growth, content, SEO), pricing scoped directly with you, and you stay in control of every send.
vs. SwanSwan turns plain-English prompts into sales workflows over your CRM. Natively is the AI GTM employee covering use cases across the whole GTM motion, and you stay in control of every send.
Bring it. An existing ICP becomes the starting profile, and the system pressure-tests it against real response data. Most teams discover their working ICP is narrower and more specific than the documented one.
A workshop produces a document you own until it goes stale. This produces configuration you own that keeps updating: the profiles are directly executable by your outbound and content, every change is staged for you to review, and they sharpen from real results instead of waiting for a follow-up round.
Yes. Targeting changes are staged as proposals with the supporting evidence, and nothing reshapes your campaigns until you sign off.
One hire. Eight jobs. Month to month.